Uk news Apple Fitness+: the hot new workout subscription London news
MetiNews.Com - At-home fitness subscriptions are flying. With gyms closed for the better part of the year, and many still reluctant to enter one, analytics company App Annie says consumers across the globe spent nearly $1 billion on health and fitness apps in the first part of 2020.
Breaking News ! At-home fitness subscriptions are flying. With gyms closed for the better part of the year, and many still reluctant to enter one, analytics company App Annie says consumers across the globe spent nearly $1 billion on health and fitness apps in the first part of 2020. Now there's a new player in the game and it's a big one. Apple has launched its own subscription service, Apple Fitness+, to challenge the likes of Peloton, Fiit and Fitbit Premium. Designed to integrate with the Apple Watch, the new service offers studio-style workouts you can do anywhere. Select a session, such as dance, yoga and or treadmill, and the video will play on your iPhone, iPad or Apple TV, whilst there will be integrated stats tracking from the watch so you can watch your heart rate rise on the screen and close those fitness rings. “We receive many letters from people who tell us Apple Watch has helped them become more active, and that’s inspired us to do even more,” Apple COO Jeff Williams told the Standard. “Movement and exercise are so important for our health, and so we’re excited about anything we can do that helps people be more active.” Read more Apple launches new Watch 6 and cheaper SE sibling Everything is filmed from the company’s shiny studio in Los Angeles, with new classes added every week. London trainers on the roster include Jamie-Ray Hartshorne, Kim Ngo and Jessica Skye. There’s an emphasis on inclusion too: trainers’ ages range between 20s and 60s, whilst subtitles are available as well as previews which use auditory explanations to describe the next movement. A beginners’ course will help those starting out or getting back to exercise after an injury to build up their stamina for the main sessions, whilst the app’s algorithm will learn what you like and suggest new classes to try. Apple says Fitness+ is part of its original Watch mission to get people moving more, but Leo Gebbie, senior wearables analyst at CCS Insight, sees it as an opportunity to make more from its billions of products already in use around the world, like last year’s services Apple TV+ and Apple Arcade. “Health tracking continues to be a major focus for Apple, and its new Fitness+ service signals its intent to generate more revenue from its products in this area,” he said. Select a workout on your phone or Apple TV and it will start the tracking via your Apple Watch (Apple) It helps that Apple is diversifying its Watch products with a new entrant this year: the Apple Watch SE. Read more Is the new Peloton bike worth the £2,295 price tag? With prices starting from £269, the SE includes features seen in the more expensive Watch Series 6, including an impressive 40 or 44mm Retina display, and advanced tracking sensors such as fall detection, but misses out on other things such as the always-on display.
. More Watch owners mean more potential Fitness+ customers.
The launch taps into the digitisation of fitness, which the industry was embracing even before the pandemic. “The launch of Apple Fitness+ further illustrates the seismic shift we are seeing in the fitness industry, moving away from the traditional gym format to immersive digital experiences, leveraging data to create rich, gamified, personalised experiences available to consumers whenever and wherever they want to work out,” says Fiit CEO and co-founder Daniel Shellard. The London-based CEO could be nervous at such a big entrant into the space but he thinks it’s a good thing, for now. “It’s exciting to see Apple take this market seriously and this will only further accelerate the mass movement to digital fitness experiences.”
Apple Fitness+ will integrate with the Apple Watch SE (Apple)
It’s a savvy move. Apple didn’t invent the smartwatch when the Watch launched back in 2015 but it now defines the category. Apple Fitness+ isn't the only pay-for fitness subscription, but knowing Apple, it’ll be one of the slickest and easiest to use.
“The real goal is getting people to be more active, and if we can do that, everyone wins,” says Williams. “We’re just getting started and we’re excited to see where it goes.”
Apple Fitness+ will launch later this year for £9.99 a month or £79.99. If you buy a new Watch, Fitness+ will be free for the first three months. Follow @applefitnessplus on Instagram
Source = MetiNews.Com