North East UK news Meet Dragons' Den success Super U following pitch perfect TV appearance MetiNews.Com
MetiNews.Com - Superfoods firm Super U secured offers from all five of the TV dragons- but is now launching a crowdfund campaign
Breaking News ! Gateshead superfood firm Super U has become the latest firm to emerge victorious from the Dragons’ Den, after winning £50,000 investment on the popular show. Viewers watched last night, April 8, as Sean Ali and Charlotte Bailey won over the panel of millionaire entrepreneurs, gaining a full house of offers matching the investment they went in for. The pair launched Super U in 2017, offering a collection of superfood blends that was inspired by the couple’s own personal health struggles. The couple, who now live in South Shields, had met at Nottingham Trent University, where Ms Bailey was studying law and Mr Ali was taking a business management and economics degree. Mr Ali had spent part of his studies in America, where he researched natural foods such as acai, baobab, spirulina and acerola, which had become popular in the States in smoothies and protein shakes. Ms Bailey had been struggling with her health yet it was only after being diagnosed with coeliac disease, and being placed on a strict gluten-free diet, that the pair realised how much her fatigue and digestive issues had been affecting her entire life. Incorporating superfood blends into her diet gave her a new lease of life, prompting the pair to launch Super U to give everyone a chance to sample their benefits. Read More Related Articles New £2m bowling alley set to open in County Durham in autumn 2022 Read More Related Articles Durham Miners' Hall receives major £4.5m Heritage Lottery Funding boost After graduating, the pair worked with nutritional experts and doctors in functional medicine to create their own range of products to help support immunity, digestion, skin health, energy and focus. The couple’s mission is to make superfoods more accessible for everybody, so the blends – such as Shroom Coffee, Berry Beauty and Clean Greens – can be added into smoothies, shakes, salads, yoghurts and drinks. Sean Ali and Charlotte Bailey of Super U make their pitch on Dragons' Den (Image: BBC) After telling the Dragons about the business all five – Sara Davies, Peter Jones, Deborah Meadon, Tej Lalvani and Touker Suleyman - made the same offer of £50,000 for 5% equity. They eventually negotiated a joint deal with Tej Lalvani and Peter Jones for a £50,000 investment in return for 6% equity. Ms Bailey said: “We loved all of the Dragons but we felt they were the best Dragons to help us take our business to the next level. It was difficult to hold it together when we made it back into the lift, “I’m just so grateful that we experienced that together and it’s something we will remember forever.” However since the show was filmed last summer, they revealed the business has moved in a different direction - and they are now set to break into the US market. And they won’t be using the £50,000 investment they secured on the BBC one show – they are launching a crowdfund campaign to raise 10 times that amount. How to get free TV streaming Amazon Prime has thousands of original series, sport documentaries and films you can subscribe to watch here for just £7.99/ month plus a free month trial included. Disney+ is here in the UK and if paid for an annual subscription can save viewers 15%, giving you access to Disney and Pixar films, and popular series such as The Mandalorian. New O2 customers, or existing customers who are upgrading their plan, can get up to 6 free months of Disney+. Also, Apple TV offer a free trial for seven days but just remember that the subscription will renew automatically at £4.
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Mr Ali said: “To cut a long story short, the deal’s not going through. We’ve decided to mutually walk away from the deal and we are preparing for a crowdfunding deal. Our pre-registration page went live on the night of the show. “We’re going with Seedrs who we’ve raised with before, two weeks after the show. “Instead of getting £50,000 for 6%, we’re attempting to raise £550,000 for 10%. Our big plan for this year is to launch in America in August/September time and we just felt that we need the money more. We’re an online business, and in an online call with Tej he was steering us towards retail, which we’re not that interested in right now, because of how well we’re doing as an online business.”
They had been due to appear on Dragons’ Den a few years ago - but it coincided just as disaster struck a year into the business. In November 2018, Mr Ali was diagnosed with Hodgkin’s Lymphoma, a form of blood cancer, at the age of just 26. After chemotherapy and radiotherapy, he received the all-clear the following July and is still officially in remission. He said: “I’m back to full health now but that was a bit of a knock. Thankfully the business kept growing and that July when I got the all clear we raised £160,000 for 15% through Seedrs, and since then we’ve really kicked on. “We finished our third year last year and did just under £500,000 as of last October and are projected to do £1.4m this year but who knows what will happen after being on Dragons’ Den? We’re really hoping it will help the business take off.”
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