Manchester news Thomas Cook brand relaunched as an online travel company Manchester united news
MetiNews.Com - The new company employs around 50 people and has started selling holidays over the phone and online
Breaking News ! Thomas Cook is set to be relaunched as an online travel company. The brand is set to be reinvented by its new owners after the 178-year-old travel company collapsed in September last year. After the firm went into administration, putting around 9,000 staff members out of a job, Chinese firm Fosun Tourism Group acquired the brand for £11 million. The new Thomas Cook, which employs around 50 people and retains the brand’s logo, does not have any stores - but has started selling holidays online and over the phone from today. Alan French, who was group strategy and technology director at Thomas Cook when it collapsed, has been hired as UK chief executive of the new travel agency and described the relaunch as “an honour”. Read More Related Articles How to sign up to our newsletter to get the latest headlines from the M.E.N. Read More Related Articles Sign up for the MEN's free daily newsletter He said: “What happened last year was a tragedy at a personal level for many thousands of my former colleagues, our business partners and of course our loyal customers. “The resilience and affection still felt for the Thomas Cook brand reflects the huge commitment and professionalism of those former colleagues. We are very much in their debt and hope to have their backing as we look to take the brand into a new era.” Mr French pledged that the new travel agency’s customers can be “reassured their money is protected” due to its “robust financial structure”.
. The travel industry has been hit hard by the coronavirus pandemic, with the self-isolation requirement causing demand for foreign breaks to plummet.
Mr French said: “We have reinvented one of the most recognisable names in British travel. Our new business will combine fantastic UK-based customer service with an updated operating model protected by Atol and with the backing of a multibillion-dollar organisation. “We are launching now clearly aware of the short-term challenges posed by the pandemic. We and our Fosun backers are taking the long view and we want to offer choice, customisation and 24/7 on-holiday customer care to families who wish to travel now and in the future. “We know Brits are keen to travel but feel nervous about safety and any changes to Government rules on quarantine. We are only selling destinations on the travel corridor list and all the hotels are flexible. We also won’t charge customers a fee to change their holidays if Government rules change.” Jim Qian, chairman and chief executive of Fosun Tourism Group, said: “Thomas Cook has a proud heritage and after acquiring the brand last year we wanted to quickly return it to its home in the UK. “Supporting the growth of the brand in China and its relaunch in the UK is a big step in our plan to turn Thomas Cook into a global success story and a key milestone in the development of the Fosun Tourism Group’s strategy.”
Source = MetiNews.Com