Manchester news The leggings a Manchester mum can't make enough of as families turn to fitness Manchester united news

MetiNews.Com - Mum-of-two Deborah Todd says demand for her sportswear has been unprecedented

Manchester news The leggings a Manchester mum can't make enough of as families turn to fitness Manchester united news

MetiNews.Com - Mum-of-two Deborah Todd says demand for her sportswear has been unprecedented

Manchester news  The leggings a Manchester mum can't make enough of as families turn to fitness Manchester united news
01 August 2020 - 14:08

Breaking News ! A Manchester mum who launched her own sportswear business has had to increase production to meet the demands of lockdown. With many people working from home and determined to fit some exercise into their day, Deborah Todd says business is booming. She set up city centre-based Zaazee in 2014 with the aim of giving women long-lasting fashionable products that give them the 'body confidence and motivation' to get fit. Her leggings, including the capri-style Zavia, reduced to £25 a pair, have been flying off the shelves, while she's had to increase production of sports bras after selling fives times as many as normal. Read More Related Articles How to sign up to our Manchester Family newsletter Read More Related Articles Soft play businesses 'devastated' they must remain shut With most products made at factories in Portugal, she's moving some production to the UK and hopes to eventually have a factory here in Manchester. Living in the city centre with her family, including husband James and their children Noah, 12, and 10-year-old Zara, she's passionate about family fitness and doesn't let the urban environment stop them. Deborah on one of her many runs in Peel Park (Image: Manchester Evening News) "More and more people are taking up running, and as a mum who wanted to keep fit, I found running in the city, around the city and Greater Manchester to be a wonderful release from the stress of lockdown, as well as discovering buildings and gorgeous places I’d never seen before," said Deborah, 44. "Peel Park, Kersal Wetlands, up and down Deansgate where they’ve shut it, is fab for the kids. As a sporty mum with a sporty family, we have already done tons of the city and all the surrounding parks, as we live in the city centre." She's been selling five times as many sports bras as usual (Image: Manchester Evening News) She added: "Lockdown has meant that loads of mums and families have been getting back into fitness, so business is booming - which is amazing. "We have been crazy busy with more women starting things like Couch to 5k or taking up running, coupled with the fact that people are at home more because of lockdown, we have found people are living in their sportswear. Read More Related Articles Parent's tip for getting autistic son to wear face mask goes viral Read More Related Articles £150 school uniform grants are being given to supermarket and shop workers "We’ve sold lots of long leggings, but actually the big success for us has been the capri leggings - the shorter ones - as well as the more common black and grey, which have been selling like hot cakes.  "We are finding that mums are wearing them all day, so when they get 30 minutes, they can shoot out for a quick 5k or cycle and are fitting in sports and fitness when they can.

." Deborah says the capri-style Zavia leggings have been flying out (Image: Manchester Evening News) Deborah, who has been working out of her Ancoats home since lockdown began and offering her rooftop terrace to local yoga studio Yoga Soul, is now looking for more factories to meet the massive demand. "Sports bras are the real hero of the day," she said. "We’ve sold five times as many as normal, people love our no metal, super comfy fabrics and we are nearly sold out. We are working with new factories to get more made to meet the demand, as it has been unprecedented. "Luckily I had a huge order in before lockdown, but now they are nearly all gone and manufacturers and fabric houses are also behind, so there’s a huge delay." Deborah has been letting local yoga studio Yoga Soul use her city centre roof terrace (Image: Manchester Evening News) As a one-woman show, but working with designers and consultants across other areas of the business, it's been quite the success story for Deborah, who admits she's spent most of lockdown wearing her own products. "I have always been hugely into sport and fitness, and I wanted to empower women to get fit and feel great at the same time," she said. "I am really passionate about this as I believe that having the right kit can really help with body confidence and motivation. I design all of the pieces to be super-supportive and flattering and mums always love the leggings as they hold you in in all the right places." She added: "I’ve always loved sports and always worked in PR, so working in sports PR was a dream. I worked for lots of great people and projects - MCFC, JJB, National Football Museum. "Creating my own line in an industry I’m passionate about is the icing on the cake."

Source = MetiNews.Com

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Manchester news The leggings a Manchester mum can't make enough of as families turn to fitness Manchester united news


Manchester news The leggings a Manchester mum can't make enough of as families turn to fitness Manchester united news


Manchester news The leggings a Manchester mum can't make enough of as families turn to fitness Manchester united news


Manchester news The leggings a Manchester mum can't make enough of as families turn to fitness Manchester united news

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