Liverpool news M&S confirms six major changes shoppers can expect from April 12 MetiNews.Com

MetiNews.Com - The retailer has issued an important message to its shoppers

Liverpool news M&S confirms six major changes shoppers can expect from April 12 MetiNews.Com

MetiNews.Com - The retailer has issued an important message to its shoppers

Liverpool news  M&S confirms six major changes shoppers can expect from April 12 MetiNews.Com
08 April 2021 - 10:45

Breaking News ! Marks & Spencer has outlined its reopening plans after being given the green light by Boris Johnson this week. The retail giant will join other non-essential retailers in reopening its Clothing & Home stores from April 12 after months of closure due to lockdown. When this does happen, M&S has warned shoppers that there will be changes in place, reports the MEN. In a message to shoppers, M&S confirmed the following six measures and changes will be in place: Bra fit: Customers at 250 stores which sell lingerie can choose from a contact-free bra fit or a virtual at home appointment with an M&S expert via video. Click & Collect: M&S is offering an 8pm cut off for free next day pick up at over 800 stores via Click & Collect. The retailer is also trialling new innovations like Express Collection and Digital Check-In at around 20 stores to make collecting orders even easier for customers. M&S Cafés: Nearly 100 M&S Cafes will be open for takeaway, with 14 also open for ‘dine-out’ in dedicated outdoor seating areas. Video Powered Retail: Available across furniture and beauty, M&S is connecting customers via video appointment with specialist colleagues in-store at M&S White City, one of its five digital trials stores, to help inform customers on purchases before visiting stores, as well as shopping from home. More ways to pay at M&S: In the last year M&S has seen a 200% increase in downloads of its App and over one million transactions via its Mobile Pay Go digital shopping option – having rolled out from a small trial to all foodhalls in 2020. With digital and mobile shopping here to stay, M&S is rebranding MPG and bringing together all of its digital store shopping options together under the Scan and Shop banner making it easy for customers to shop using their mobile or an in-store handheld device, so that they can pay quickly and skip the queues. New ‘Bring On’ campaign: Nearly two thirds of M&S customers are looking forward to dressing up in smarter or more stylish clothes than they have worn in lockdown. Online demand for dresses has steadily grown since the end of February and last week M&S saw big search increases for sandals & sunglasses, with its "new in womenswear page" - now the most visited on M&S.com. M&S’s ‘Bring On’ campaign will put a spotlight on the products customers are searching for online as social events start to return and the summer season kicks off.

. Alison Grainger, M&S’s head of Clothing & Home for retail, said: “We know lots of customers are excited about dressing up for picnics and alfresco dining with friends and family and our stores will be bursting with tiered dresses, pretty tops and new seasonal denim. "Whilst it’s no longer all just about loungewear, as you would expect we’re going to be dedicating more space to casualwear in our shops than pre-pandemic. “In store customers will also see wardrobe essentials redefined - with relaxed t-shirts and sweats which have now become mainstays updated in fresh, vibrant colours. "Optimistic slogan tops have been popular online, and I think lots of customers will pick these up when they visit us in store." Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here. M&S is also expanding its on-the-spot payment service Pay With Me, which was introduced in the run up to Christmas to help bust queues at 200 of its busiest foodhalls. It will now be available at 50 of its top lingerie stores, so customers can purchase lingerie straight after their bra fit appointment without needing to visit a till. M&S is also set to boost one of its most popular rewards for customers shopping with Sparks, with every M&S store, every day set to reward one lucky Sparks customer with their entire shopping for free. Running for a limited two weeks from April 12, the campaign comes as M&S recently hit its 10 millionth Sparks customer, with over 2.5m new customers joining since it relaunched in July last year. Sacha Berendji, M&S Retail, Ops & Property director, said: "The last year has accelerated many of the trends and shopping patterns we were seeing pre-crisis, and we have responded as part of our Never the Same Again transformation programme to build a shopping experience that’s fit for the future and one that enables customers to shop the way they want. "As we start to reopen our Clothing & Home space, we’ve pulled out all the stops to deliver the stylish, relevant products our customers are searching for, and help deliver a more flexible, easier and rewarding shopping experience for our customers so that they have everything they need to be ready to bring on the summer."

Source = MetiNews.Com

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Liverpool news M&S confirms six major changes shoppers can expect from April 12 MetiNews.Com


Liverpool news M&S confirms six major changes shoppers can expect from April 12 MetiNews.Com


Liverpool news M&S confirms six major changes shoppers can expect from April 12 MetiNews.Com


Liverpool news M&S confirms six major changes shoppers can expect from April 12 MetiNews.Com

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