Liverpool news Liverpool will not repeat Man U mistake as Nike era dawns to strengthen FSG plan MetiNews.Com
MetiNews.Com - In this week's Blood Red column, Connor Dunn marks the dawning of a new Liverpool era
Breaking News ! As the clock struck midnight on July 31, Anfield lay dormant before the famous stadium arose and started the day bathed in golden light to mark what is set to be the dawning of a glorious new era at Liverpool Football Club. It is a significant date, because August 1 brings about a day of significant change for the world, European and Premier League champions as they join forces with colossal sportswear brand Nike and embark on the most lucrative kit deal in the club's history. Meanwhile, a one-month transition period also gets underway at the top of the hierarchy as chief executive officer Peter Moore's three-year fixed-term contract comes to an end and Billy Hogan steps up in his place. Interestingly, Hogan - who was the managing director and chief commercial officer at Anfield - is the man responsible for brokering the deal between Liverpool and Nike. It really is a new beginning on so many levels. Read More Related Articles Sign up for the Echo's Liverpool FC newsletter Read More Related Articles Liverpool to face Europa League opposition in pre-season friendly as academy return confirmed It is the first time Liverpool have ever joined forces with Nike and the partnership represents a big step for the Reds in their aim of solidifying a reputation as one of the biggest clubs on the planet on and off the pitch. This is now the time for the club to make full use of Nike and the support they can offer as the five-year partnership with New Balance - which will be fondly remembered as a trophy-laden era - comes to an end. Indeed, Nike and their trail-blazing history should give fans hope for an exciting future with ambition and winning a key part of their ethos. It is a focus that undoubtedly matches the objectives of Liverpool and Jurgen Klopp. Amicable discussions and a week-long court battle last year saw a deal with the Oregon-based giants agreed which is understood to be worth around £30m-a-year guaranteed. That is around £15m less than what Liverpool earned from New Balance but the add-ons and exposure offered by Nike - a company who posted a fourth quarter revenue increase of £7.92bn in 2018 - will see their eventual income dwarf the former fee. Nike are believed to be offering 20 per cent royalties on sales of merchandise and their superior global reach have led to suggestions Liverpool could actually make upwards of £80m a year. Video Loading Video Unavailable Click to play Tap to play The video will start in8Cancel Play now This is all part of the deal finalised by Hogan and his team. That he managed to get such a lucrative deal signed by all parties is only testament to the vision he clearly has for the future at Anfield and the regard in which he views the club. The fact Moore, who is leaving on his own terms to return to America with his wife and their children, is sticking around for the next month to help Hogan settle into the role will only help the club continue on their path to further greatness. It is a phase that truly presents a huge opportunity.
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But there is certainly more to come. With Jurgen Klopp at the helm alongside his incredible management team and sporting director Michael Edwards continuing to make waves behind the scenes with his recruitment staff, they can help guide Hogan through a smooth transition in his early days. It helps, of course, that the average age of a first-team squad member at Liverpool is 26.5. The playing staff at Anfield will continue to be the dominant force they are today for at least the next couple of years.
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Just look at Manchester United, for example, when Ed Woodward was named CEO in 2013 and David Moyes started his tenure in charge at the same time. They have not been the same since. The likes of Arsenal and Tottenham Hotspur both failed to capitalise and consolidate strong positions too and Liverpool have acted with authority to ensure the same does not happen here. In short, one can suspect that Klopp and his team are here to stay. Unrivalled on the pitch domestically, finances remaining in rude health and personnel world-class in every department behind-the-scenes. The trophies will continue to be a wonderful consequence. A new era has dawned at Liverpool. Anfield is bathed in a golden light. And don't bet on it darkening anytime soon. *Take our Liverpool FC end of season survey here.
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