Liverpool news FSG use Man Utd warning as they face new Liverpool challenge MetiNews.Com
MetiNews.Com - Liverpool owners face a different set of challenges in the coming seasons
Breaking News ! After ending a 30-year domestic title drought and having sealed European glory 18 months earlier, the watermark is higher than it has been for many years at Liverpool. The Premier League title at the end of last season saw the clouds shift from Anfield, Jurgen Klopp's men finally snapping the curse of three decades to put an end to the sneering from elsewhere. For Fenway Sports Group it was a major triumph, delivering on a significant goal in their 10th year of ownership of the club. Up until that point it had been a case of building towards something. Yes, the Champions League was won in 2019, but while the Premier League remained elusive it always seemed like something was missing. Yet for FSG, overseeing a transition is something that they are well versed in, such is the nature of American sport. In America, across the major leagues of the NBA, NHL, NFL and, where FSG's background lies with the Boston Red Sox, the MLB, dynasties come and go. It is almost an acceptance from fan-bases that periods of transition must be experienced to enjoy periods of success. The Red Sox broke an 86-year wait for a World Series title two years after FSG took the reins and three more have followed in 2007, 2013 and 2018. In American sport, back-to-back-to-back titles are almost unheard of - hence the lauding of Michael Jordan's mid-1990s Chicago Bulls - so the return of major trophies for Red Sox fans is pretty prolific. But football and American sport and the commercial pressures around them are very different. FSG and RedBall's potential deal Trump loss could speed up merger Cardinale offers insight Reds could follow Man City and Leipzig How it might affect transfer spend There are no closed leagues, European qualification takes on enormous significance and the pressures lie in the here and now for the biggest clubs. So how do FSG approach this next phase? How do they keep their business minded approach and the need for continued success aligned? Speaking to the ECHO, Dr Dan Plumley, Senior Lecturer in Sport Finance at Sheffield Hallam University said: "We are much more about short termism and you can see that throughout the core of English football. We tend not to build long term views or long term transition. "Look at Liverpool, now they have won the Premier League it immediately turns to how they need to win it the next season. "The American model, it's something that we teach at lot. I start with the economic framework of how teams are structured, and they are confined to a league and a structure. "The American model is designed around competition but there are a couple of things within that they have done from the start, like the draft, and fans are accepting of that because that is how it has always been. That is the model. "It would be tough to get that to work in English football.
. "They have salary caps and cost control mechanisms in place, all of this is to keep the teams closer together. "The Premier League is striving for better competition but we haven't the mechanism to effect that. "FFP [Financial Fair Play] came in and cemented the order of spending within your means, the big clubs earning more meaning that they can continue to spend more. You solidify that elite."
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Plumley points to Manchester United as a cautionary tale for FSG when looking at how you approach trying to recapture former glories and become a force in a marketplace where the penalties for failure are immense. Manchester United still lead the way in terms of commercial revenue brought in each season, but how long can that continue while on-field the team delivers little in the way of success. After the phenomenal success of Sir Alex Ferguson over the decades there is now the panicked reaction you see behind the scene in search of a winning formula quickly. "You have seen it play out at Liverpool," said Plumley. "Owners can be shocked when they come in from an American market as the two models clash in every way possible. "Those owners look to play to their strengths about how these businesses should be run and look to their knowledge, power and wealth in their respective organisations within American sport, the Boston Red Sox in the case of FSG.
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"The challenge is that while periods of transition are accepted in American sport you just don't get the chance to do that in English football. "We've seen that at Manchester United over the last few years. "We knew there would be a drop off post Sir Alex Ferguson but there has so much pressure to get back to being a success to allow them to continue to deliver financially that they have become very un-Man United and chopped and changed to try and solve the problem. "The pressures are always on this season, not the next three to five seasons." The pressures to remain competitive and continue to grow within the confines of a business model and not a blank cheque approach from royalty and oligarchs have seen FSG take steps in a deal to take their business, including Liverpool and the Red Sox, onto the stock market. A potential agreement to allow the Gerry Cardinale and Billy Beane led RedBall Acquisitions to take a 20 per cent stake in FSG would see John Henry and Tom Werner et al capitalise the business in the midst of a pandemic, freeing up hundreds of millions of pounds worth of cash to be used for infrastructure and on-field investment, also bringing in RedBall's plans for growing their football portfolio across Europe, with Liverpool at the head of it.
Source = MetiNews.Com