Birmingham news Sony issues update on PS5 stock drop as it apologises to games fans for issues MetiNews.Com
MetiNews.Com - Blaming supply issues on the pandemic, the PlayStation chief says 'we are doing our best' to meet demand
Breaking News ! The boss of PlayStation has apologised for stock shortages of the sought-after PS5 and explained what's going on with supply as he promised more is coming to stores. Sony Interactive Entertainment CEO and president Jim Ryan says the company is working hard to fulfil demand for the console. Demand for the PS5 has gone through the roof as games fans have been waiting for stock to arrive at retailers - only for it to vanish in seconds, with scalpers coming under attack for grabbing many of the new deliveries. Mr Ryan said more stock came into the UK just recently - and more will follow in the coming weeks. So what's the reason for the hold-up? Mr Ryan said it was largely down to the impact of the coronavirus pandemic on the business. Sony's PlayStation 5 has been amazingly popular and, for some, incredibly hard to get hold of Speaking to GQ, Mr Ryan said: "We’re working as hard as we possibly can. We sold 4.5 million PS5s at the end of December – that’s more than we did PS4s in 2013 and that was the high watermark for the PlayStation generation. So, with everything in the world throughout last year, we feel like that was fairly decent. "One in four of those who have bought a PlayStation 5 do not have a PS4 and those around about half are new to the PlayStation Network. So it’s really nice that we’re able to bring in people from outside. "I know there were people who wanted a PS5 and couldn’t find one. We’re very sorry about that and obviously grateful that demand has been as strong as it is.
. I was just looking at the supply figures for the UK – we put a considerable amount of product into the UK market last week. And that will continue over weeks and months to come." Explaining the reasons for what has seemed to customers like a frustrating shortage of stock, he went on: "Obviously in a pandemic supply chains become a little more complicated than would normally be the case. "One very visible example is the difficulties in the semiconductor market. You know, whether it’s automobiles, smartphones, PCs or games consoles, the problems in all those areas are very widely documented."
He continued: "We had to move to a distribution model that is entirely online and that’s something that we never had to do before. And, finally, just the level of demand for PlayStation 5. So, you know, all of those things kind of combined. "We’re working as we always have, but with renewed vigour and energy post-Christmas to get supply up, it will increase as each month passes. "And the situation will start to get better hopefully quite quickly. We have been relentless in terms of trying to increase production and I really can’t say any more than that."
Source = MetiNews.Com